The Best Bridesmaid Dresses Under £50 UK — Ranked by Actual Quality

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Finding bridesmaid dresses under £50 that don't look like £50 bridesmaid dresses is genuinely difficult. Most guides list fifteen dresses with a pretty picture and a price tag and leave you to figure out whether the fabric is going to last the reception, whether a size 16 will actually fit the way the size 10 in the photo does, or whether the return policy will protect you if the colour looks nothing like the website.

This guide does something different. We've gone through the major UK brands selling bridesmaid dresses at this price point and pulled together what you actually need to know: fabric quality, sizing accuracy, what the returns process is like, and which options are genuinely worth ordering a sample of first. We've also been honest about the ones to skip.

A few things to set expectations. At under £50, you're almost always looking at polyester or chiffon-over-polyester construction. That's fine — a lot of beautiful bridesmaid dresses are polyester. What matters is the weight of the fabric, whether it's lined, and how it's been finished. A good polyester chiffon in a flattering cut will photograph beautifully and keep your bridesmaids comfortable. A cheap, unlined poly satin will not.

Let's get into it.

What to Look For at This Price Point

Before the dress list, a quick briefing on what separates a decent under-£50 bridesmaid dress from one that will give you problems on the day.

Lining

This is non-negotiable. An unlined dress in any lightweight fabric is uncomfortable to wear, shows underwear, and doesn't hang well. If a product description doesn't mention lining, assume there isn't one and contact the retailer before you order.

Fabric weight

"Chiffon" covers everything from floaty layers that photograph like a dream to stiff, scratchy fabric that bags around the hips. If you're ordering from a brand you haven't used before, order one sample before committing the whole party.

Sizing accuracy

This is where under-£50 brands vary the most. Some run true to UK sizing. Some run 1–2 sizes small. Some have measurements on their website that don't match the actual garment. Where we know, we'll tell you.

Returns

A brand that accepts returns in exchange size gives you a safety net. A brand that accepts returns only for store credit on a non-UK-based site is a different story. We'll flag the ones to approach carefully.

Colour matching

If you need five dresses in the same shade of sage green, check whether the brand offers samples or swatches before committing. Screen colours vary, and dye lots vary. Some brands are much more consistent than others.

The Brands, Ranked

1. Goddiva — Our Top Pick

Price range: £28–£49

Available at: goddiva.co.uk

Sizes: 8–22 (inclusive sizing across most styles)

Goddiva is a UK-based brand and one of the most reliable options at this price point. Their bridesmaid range runs wide: floor-length, midi, wrap styles, two-pieces, and multiway designs that genuinely work across different body types because each bridesmaid wears it differently.

The fabric quality is better than most competitors at this price. Their chiffon styles have real weight to them and are consistently lined. Sizing runs true to UK sizing on most styles — if a bridesmaid is between sizes, we'd generally say go up, but it's not dramatic either way.

Colour accuracy is a strength: Goddiva's sage, dusty rose, and navy options in particular are consistent across orders, which matters when you're coordinating a group. They also ship from the UK, which means standard returns are straightforward.

What to watch: Some of the more heavily structured styles (corset-back, boned bodice) vary more in quality. Stick to their wrap, empire line, and flowing styles and you'll be on solid ground.

Verdict: Order with confidence. Start here.

2. Ever-Pretty — Best for Long Lengths

Price range: £29–£48

Available at: ever-pretty.com (ships to UK)

Sizes: 4–26

Ever-Pretty is a Chinese-headquartered brand with a warehouse in Europe that ships to the UK. They've built a large following in the bridesmaid dress market and the quality is genuinely good for the price — particularly on their A-line and floor-length styles, which is where they put most of their development.

The chiffon range is the standout. Layers are generous, lining is included on all the chiffon styles we've seen, and the silhouettes are flattering and photograph well. Their size range is one of the widest in this bracket, running to a UK size 26.

The catch is returns. Ever-Pretty accepts returns, but because they ship from Europe, the process takes longer than a UK return and the cost of return shipping can eat into any saving. Order one dress first and try it before committing the party. If it fits and the colour matches what you expected, you're set.

Sizing note: Ever-Pretty runs slightly small on the bodice in some styles. Use their measurement guide rather than your standard UK size, and go up a size if you're between measurements.

Verdict: Excellent quality for the price, especially on floor-length styles. Just account for the returns process.

3. ASOS — Best for Variety and Safe Returns

Price range: £25–£50

Available at: asos.com

Sizes: 2–26 (varies by style)

ASOS is not a specialist bridesmaid brand and that shows in the range — it's broad rather than deep. But what ASOS has over every other option at this price point is its returns policy. You have 28 days for free returns. If a bridesmaid orders a dress and the sizing is wrong, she can return it without paying anything. For a group order where you're coordinating multiple sizes, this removes a lot of risk.

ASOS's own-brand occasion wear (under the ASOS label, not ASOS DESIGN) is hit-and-miss in quality. The Miss Selfridge and other premium ASOS brands that appear in search results at this price point are generally better. Look for dresses described as "chiffon" or "satin" with a lining note in the product description — these are the ones worth buying.

What to watch: Colour consistency across multiple orders is less reliable on ASOS than on Goddiva. If colour matching matters to your party, order all the dresses in one order rather than separately over a few weeks.

Verdict: Use ASOS for the safety net of its returns policy and for bridesmaids who need to try before committing to a less forgiving retailer. Not the first place to look for the most beautiful dresses, but the most forgiving place to buy.

4. Chi Chi London — Best for Classic, Clean Styles

Price range: £35–£50

Available at: chichilondon.com available through ASOS and Marks & Spencer

Sizes: 6–22

Chi Chi London sits slightly above the other brands on this list in terms of finish. Their bridesmaid dresses are well-constructed, consistently lined, and come in shapes that suit a wide range of body types — they do a particularly good empire-line maxi that's been popular at summer weddings.

The colour palette is more conservative than Goddiva's — you're looking at classic dusty pink, navy, sage, and champagne rather than anything adventurous. For a traditional wedding aesthetic, that's a feature rather than a limitation.

Chi Chi is stocked by ASOS and M&S, which means you can return in-store at M&S on some lines — worth checking before you order.

Sizing note: True to UK sizing. The empire-line styles are particularly forgiving across sizes.

Verdict: A solid mid-tier option. More restrained than Goddiva, better finishing. Good for brides who want clean, classic shapes.

5. Chicsew UK — Best Commission, Worth Trialling

Price range: £30–£50

Available at: chicsew.com (ships to UK)

Sizes: 2–30 (custom sizing available)

Chicsew is a popular choice in the bridesmaid dress market and appears at the top of most affiliate guides because of its high commission rate (up to 15%). So it's worth being honest here: we're including it because brides search for it and because there are genuine reasons to consider it, not just because of the commission.

The size range is exceptional — wider than almost any competitor, with custom sizing available for an additional cost. For a bridal party that includes plus-size bridesmaids who struggle to find options in standard ranges, this is a real advantage.

The quality varies more than Goddiva or Ever-Pretty. The chiffon styles in simpler cuts photograph well and wear comfortably. The more heavily constructed styles (mermaid silhouettes, heavily boned bodices) are more inconsistent. Fabric weight on some styles is lighter than the photos suggest.

Returns are the sticking point: Chicsew operates from overseas, and returning a dress for a full refund is not straightforward. Store credit is often the realistic outcome. For this reason, treat Chicsew as a buy-after-you've-seen-a-sample option rather than a blind order.

Verdict: Worth including in your research, especially if you have bridesmaids who need extended or custom sizing. Order a sample first.

6. H&M — Best for Simplicity (and Walking Back In)

Price range: £18–£45

Available at: hm.com, H&M stores

Sizes: XS–4XL (varies)

H&M doesn't have a dedicated bridesmaid range, but their occasion and evening wear section reliably includes simple, wearable dresses that work for bridesmaids — particularly for brides who want a relaxed, non-formal look, or for a summer garden wedding where elaborate chiffon looks out of place.

The quality is exactly what you'd expect from H&M: reliable for the price, well-finished for basics, not designed to be the centrepiece of a fashion editorial. The linen and satin-finish options are better than their lighter chiffon lines.

The return policy is the major advantage: returns in-store within 30 days, free. For a bridesmaid who lives near an H&M, this is as low-risk as bridesmaid dress shopping gets.

What to watch: H&M's occasion wear range changes frequently. Don't build your whole party's look around a style that might not be available in six months. Buy all dresses at once.

Verdict: Best for informal weddings and relaxed aesthetics. Excellent returns. Don't overthink it

The Brands to Approach Carefully

SHEIN Bridal - It exists, it's genuinely very cheap, and some of the photos look promising. The reality is inconsistent: sizing can vary significantly from the size chart, quality varies wildly between styles, and returns are complicated (store credit-only on most items). If your budget is extremely tight and you're willing to treat it as a gamble, order one dress as a trial before committing the party. If your budget allows for any of the brands above, use them instead.

Boohoo / PrettyLittleThing - Their occasion wear can be decent at this price point but the sizing runs small and the quality is inconsistent. The returns policy is straightforward (Boohoo accepts returns within 28 days), but the fabric tends to be lighter and less forgiving than Goddiva or Chi Chi. Worth a look for very informal or small weddings, but not our first recommendation for a coordinated bridal party.

Coordinating When Bridesmaids Are Different Sizes

One thing that makes under-£50 bridesmaid dresses trickier: most of the brands above don't offer the same style in every size with an identical cut. A floor-length wrap dress in a size 10 and the same style in a size 18 might fit and photograph very differently.

A few approaches that work:

Same colour, different styles - Give your bridesmaids a colour palette and a maximum price, and let each one choose a style that works for her. Goddiva's range in a single colour across styles photographs well and looks intentionally coordinated rather than mismatched.

Multiway dresses - Styles like Goddiva's multiway design can be worn differently by each bridesmaid — one wears it as a halterneck, another wraps it differently. This sidesteps the size-variation problem entirely.

Order a sample first - Whichever brand you choose, order one dress in the style you're considering before the whole party commits. Wear it for a few hours. See how it moves. Check the colour in real light. This saves a lot of stress later.

What a Full Bridesmaid Look Under £50 Could Cost

Dress: Goddiva wrap maxi, sage — £38

Shoes: Next wide-fit block heel shoe, nude — £34 *(over budget for the dress, but the total look is still well under £150)*

Hair accessories: Amazon pearl clips, set of 2 — £5.99

Total look: roughly £78 per bridesmaid, all from mainstream UK retailers with straightforward returns.

It's possible. It's done all the time. The key is choosing the right brand for your party's sizing needs, ordering samples early, and giving yourself time to exchange anything that doesn't fit.

Our Verdict

If you're buying bridesmaid dresses under £50 in the UK, start with Goddiva. The quality is the most consistent at this price, the sizing is reliable, and the colour range is wide enough to suit most wedding palettes. For extended sizes or custom sizing, add Chicsew to your research but order a sample first. For a no-risk trial option, ASOS gives you the most flexible returns.

Wherever you buy, order one dress before the whole party commits. A thirty-minute try-on costs less than returning five wrong dresses.

*Last updated: September 2026. Prices correct at time of writing and subject to change. Always check the retailer's current site for up-to-date pricing and availability.*